Dedicated to providing natural remedies

We encourage confidence, comfort, and individuality of the women we serve through quality products,

tested, and approved by our consumers, designed to meet their needs.

Lanolin Plus

Designed to sooth and protect sore nipples and other skin irritations


Lanolin plus is made with Kamolam(r) a revolutionary anti-bacterial blend of highly refined natural ingredients this super emollient smoothes on and doesn’t need to be washed off prior to nursing. Put in the fridge for added comfort and relief to other skin irritations as needed!


Glides on, absorbs quickly, and will not stain clothing


Hypoallergenic, non-toxic, and completely safe for ingestion


Provides immediate and long-lasting comfort

Only $9.99 click to buy

+ shipping

Our Products

Breast Soother - Confident discreet protection

48 Single use Nursing Pad

Femé Pads - Relieves post-partum soreness

Only $19.99

Only $9.99

Only $19.99

About US

Single use panties bikini or hipster

Teddy Cool® soothing pain relief

Lanolin Plus

Only $10.00

Only $7.95

Only $9.99

Smartchoices women are dedicated to developing 'research based' gel products, especially designed to help the soothing and comforting of pain. The original product range, Femé-pad, provided much needed relief for mothers suffering perineal pain from childbirth has now been extended to include Breast Nurse® and Teddy Cool®. New products are continually under development.

Design by Studio86 Ltd